Finding Help in
Dallas County for
Mental Health.
1 in 5 Americans are living with a mental health condition. So let’s talk about it in Dallas County and address it.
❋ Campaign PhotoshootThe first photo library to highlight a range of emotion including stress, depression, isolation and more.
❋ Social Media CampaignDeveloping a media buildout that complimentated our integrated campaign.
❋ VideosCreating two videos for broadcast, social, and the website we were able to showcase both illustrative and real life scenarios highlighting both struggle and redemeption.
❋ WebsiteA resource based website that provided help through a live chat, external links, and references to immediate help with 988.
Emily
A journey into Emily’s world that takes us through Dallas, a therapy session, and an inner struggle against her mental health to start the day.
I’m Ok
A poetic approach to sharing feelings, learning about helpful resources, and the daily battle to fight to be ok.
65% of Dallas County residents cited “stigma” or “embarrassment” as the primary barrier to getting help for mental health challenges.
We aimed to fix that.