Approximately 1.2 million people in the U.S. are living with HIV, and about 1 in 8 don't know it.

This initiative and website aimed to end HIV by 2030.

❋ Campaign SMP

As of 2022, there were over 21,000 people living with HIV in Dallas County. With these an essential public health mission aligned with national goals to reduce new HIV infections by 90% this extensive project is a pivotal step toward making HIV prevention resources accessible to all and building a healthier, more informed Dallas County.

❋ Campaign Photoshoots

Text

❋ Social Media Campaigns

Text

❋ Videos

Text

❋ Website

Text

Campaign Videos

We Listen and We Don’t Judge.

A trending approach to letting teens and adults know - we’re here to listen, and not judge.

We Listen and We Don’t Judge.

A trending approach to letting teens and adults know - we’re here to listen, and not judge.

Tell Your Story - Helen

Dallas County Community stories bring real conversations around HIV. Join the campaign aiming to end the HIV epidemic by 2030. Real people with real stories to share their journeys and lived experiences.

The Freedom To Be You

A look at the different ways mental health can present itself at work, home, and all around the community.

We Listen and We Don’t Judge.

A trending approach to letting teens and adults know - we’re here to listen, and not judge.

Tell Your Story - Nathanial

Dallas County Community stories bring real conversations around HIV. Join the campaign aiming to end the HIV epidemic by 2030. Real people with real stories to share their journeys and lived experiences.

Influencer Videos

An influential campaign with Open Influence to raise awareness about HIV risks, testing options, treatment resources, and prevention strategies in ways that are relatable, accessible, and impactful for diverse audiences. We wanted residents of Dallas County and encourage them to take proactive steps in HIV prevention.

Digital Campaign

text

Branding

Developing the first identity system for the brand included various logo versions, color palette, image library, and typography.

Website

Text