Test. Talk. Treat.

Judgment-free conversations—full of humor, authenticity, and vulnerability—to dismantle decades of stigma around STIs and HIV.

Impressions & Reach

From the first landing page to the latest campaign video, the success is clear.

381K
Website visits

1.7M
Event Counts

2M
Video Impressions

3M+
Social Media

2M+
Tell Your Story Video

629k+
Campaign TV

1.6M
Campaign Radio

400+
Provider Visits

Cannes Awards Entry

Summing up millions of impressions, years of awareness and education to enter one of the most prestigious award shows.

Campaign Videos

Approximately 1.2 million people in the U.S. are living with HIV, and about 1 in 8 don't know it. These campaign videos and this initiative and website aimed to end HIV by 2030. Through a blend of education and awareness these videos left lasting impressions.

You’re Important

One of the first campaign videos for EHE.

Find Help

A commercial that highlights all the awkward ways to NOT find help.

We Listen and We Don’t Judge
A trending approach to letting teens and adults know - we’re here to listen, and not judge.

END HIV Website Tutorial Video - Meet Sam
These videos cover essential topics like how to get tested and how to get treatment and lots of information on how to stay safe.

Tell Your Story - Helen
Real people with real stories to share their journeys and lived experiences.

PrEP - The Freedom To Be You
A commercial for PrEP that focuses on freedom, fun, and breaking barriers of getting help.

END HIV Website Tutorial Video - Join Jennifer
These videos cover essential topics like how to get tested and how to get treatment and lots of information on how to stay safe.

Tell Your Story - Nathanial
Real people with real stories to share their journeys and lived experiences.

Influencer Partnerships

An influential campaign with Open Influence to raise awareness about HIV risks, testing options, treatment resources, and prevention strategies in ways that are relatable, accessible, and impactful for diverse audiences. We wanted residents of Dallas County and encourage them to take proactive steps in HIV prevention.

Digital Campaign

Our campaigns were simple yet groundbreaking, with real, judgment-free conversations—full of humor, authenticity, and vulnerability. Avoiding the traditional public health communication styles we took a a youthful, refreshing conversations about sex and STIs in a way many couldn’t ignore.

PrEP

Find Help

EHE

EHE Branding

Developed the first identity system for the brand included various logo versions, color palette, image library, and typography.

Website

We brought together multiple campaign elements—including a teen landing page, videos, commercial spots, quizzes, social media, and digital ads—into a cohesive campaign with consistent, sex-positive, destigmatizing messaging. Our TikTok-inspired videos, interactive quizzes, and flip cards drove engagement and empowered the audience to learn, set boundaries, and take ownership of protecting their sexual health.

Awards & Credits
2025 -
Gold LIT Advertising Awards
Gold NYX Awards for Integrated Marketing / Cause Marketing

2023 -
Silver - Social Good for Commercial
Gold Davey - Integrated Marketing / Cause Marketing

Agency:

Client: Dallas County Health and Human Services
Agency: ABI
Video Production: Arcpoint
Development: DCODED