More than 42% of all pills laced with fentanyl contain a lethal dose.
This campaign and microsite nurtured a proactive prevention stance to help minimize incidents.
Follow the journey of a laced pill through “Traces.”
❋ Campaign SMPMore than 5 Texans die every day from fentanyl.
Our goal was to help Dallas County residents acquire crucial knowledge about the perils and hazards associated with fentanyl.
❋ Digital ToolkitShareable content to foster broad awareness and create proactive engagement within schools.
❋ Social Media GraphicsDesigned to create conversations, educate, and bring impactful, emotional and life saving content.
❋ CommercialsAn educational spot in :30, :15, and :07 dedicated to reduce fentanyl-related incidents.
❋ Campaign MicrositeA resource based website that encourages informed discussions, enables sound decision-making,
Digital Campaign
Our primary messaging focused on how Fentanyl is extremely dangerous and potent. Sold in the form of a pill (or powder or block) that can kill you in two minutes, it only takes a tiny amount to kill. Even if you know you’re taking fentanyl, you don’t know you’re getting a lethal dose.
Campaign Microsite
The infiltration of this highly potent and lethal drug among vulnerable adolescents has sparked a profound conversation within the community. These distressing events are not isolated incidents; rather, they reflect a persistent and escalating issue that necessitates immediate attention. The microsite aims to address the urgent need for accurate and accessible information about fentanyl among school staff, parents, and students.
Digital Toolkit
The fentanyl digital toolkit provides a reliable and digestible resource that can be efficiently distributed to schools throughout Dallas County, fostering awareness and promoting safety. A toolkit that includes ways to get informed, initiate a difficult conversation and get them the help they need.
