Fight The Fake
More than 5 Texans die every day from fentanyl - it’s time to learn the perils and hazards associated with fentanyl.
More than 42% of all pills laced with fentanyl contain a lethal dose.
This campaign and microsite nurtured a proactive prevention stance to help minimize incidents.
Traces
An educational spot in :30, :15, and :07 dedicated to reduce fentanyl-related incidents.
Digital Campaign
Our primary messaging focused on how Fentanyl is extremely dangerous and potent. Sold in the form of a pill (or powder or block) that can kill you in two minutes, it only takes a tiny amount to kill. Even if you know you’re taking fentanyl, you don’t know you’re getting a lethal dose.
Campaign Microsite
The infiltration of this highly potent and lethal drug among vulnerable adolescents has sparked a profound conversation within the community. These distressing events are not isolated incidents; rather, they reflect a persistent and escalating issue that necessitates immediate attention. The microsite aims to address the urgent need for accurate and accessible information about fentanyl among school staff, parents, and students.
Digital Toolkit
The fentanyl digital toolkit provides a reliable and digestible resource that can be efficiently distributed to schools throughout Dallas County, fostering awareness and promoting safety. A toolkit that includes ways to get informed, initiate a difficult conversation and get them the help they need.
Awards:
Silver Daveys - Traces
Agency:
Client: Dallas County Health and Human Services
Creative Agency Alpha Business Images
Video Production Agency: Arcpoint