Heroes Get Vaccinated
Design | Influencers | Video | Website
Gold LIT Advertising Awards | Cannes Lions Entry | Gold NYX Awards | Gold Davey Award
Our campaigns were simple yet groundbreaking, with real, judgment-free conversations—full of humor, authenticity, and vulnerability—to dismantle decades of stigma around STIs and HIV.
Impressions & Reach
From the first landing page to the latest campaign video, the success is clear.
381K
Website visits
1.7M
Event Counts
2M
Video Impressions
3M+
Social Media
2M+
Tell Your Story Video
629k+
Campaign TV
1.6M
Campaign Radio
400+
Provider Visits
Cannes Awards Entry
Summing up millions of impressions, years of awareness and education to enter one of the most prestigious award shows.
EHE Branding
Developed the first identity system for the brand included various logo versions, color palette, image library, and typography.
Campaign Videos
Approximately 1.2 million people in the U.S. are living with HIV, and about 1 in 8 don't know it. These campaign videos and this initiative and website aimed to end HIV by 2030. Through a blend of education and awareness these videos left lasting impressions.
Back to School
Text
Changed Mind
Introducing Frank, he’s changed.
Unlikely Heroes
Text
We Need to Talk
Will you talk to your children?
Comedy Club
Your health is no joke!
We Have to Talk
Text
Dogversation
Will you listen to Bailey?
For the love of school
Will your friends notice your Absence?
Influencer Partnerships
An influential campaign with Open Influence to raise awareness about HIV risks, testing options, treatment resources, and prevention strategies in ways that are relatable, accessible, and impactful for diverse audiences. We wanted residents of Dallas County and encourage them to take proactive steps in HIV prevention.
Digital Campaign
Our campaigns were simple yet groundbreaking, with real, judgment-free conversations—full of humor, authenticity, and vulnerability. Avoiding the traditional public health communication styles we took a a youthful, refreshing conversations about sex and STIs in a way many couldn’t ignore.
PrEP
Find Help
EHE
Website
We brought together multiple campaign elements—including a teen landing page, videos, commercial spots, quizzes, social media, and digital ads—into a cohesive campaign with consistent, sex-positive, destigmatizing messaging. Our TikTok-inspired videos, interactive quizzes, and flip cards drove engagement and empowered the audience to learn, set boundaries, and take ownership of protecting their sexual health.
