65% of Dallas County residents cited “stigma” or “embarrassment” as the primary barrier to
getting help for mental health challenges.

This campaign and website aimed to fix that.

A journey into Emily’s world that takes us through Dallas, a therapy session, and an inner struggle against her mental health.

❋ Campaign SMP

1 in 5 Americans are living with a mental health condition. So let’s talk about how Dallas County can address it and help you find hope.

❋ Campaign Photoshoot

The first photo library to highlight a range of emotion including stress, depression, isolation and more.

❋ Social Media Campaign

Developing a media buildout that complimentated our integrated campaign.

❋ Videos

Creating three videos for broadcast, social, and the website we were able to showcase both illustrative and real life scenarios highlighting both struggle and redemption.

❋ Website

A resource based website that provided help through a live chat, external links, and references to immediate help with 988.

Video

I’m Ok

A poetic approach to sharing feelings, learning about helpful resources, and the daily battle to fight to be ok.

Faces

A look at the different ways mental health can present itself at work, home, and all around the community.

Digital Campaign

Similar to video we decided to A/B test our english and spanish digital campaign both through illustration vs real imagery as well as being inclusive for different demographics.

Website

The first of its kind in Dallas County, findhelpdc.com is a comprehensive resource hub for those looking for more information about Mental Health, understanding the effects of COVID-19 and learning how to manage your well-being. To connect better to residents who weren’t quite sure where to go the site featured a live chat, encouraging messaging to call *988 if it was an emergency and offered findhelp.org as a direct source of help.