I Count, You Count, We all Count.
Strategy & Messaging | Community Outreach | Design | Creative Direction | Influencer Campaign | Website | Digital + Social Toolkit | Branded Kiosks + Vans
Gold Winner - Integrated Campaign - Cause Marketing
A campaign to support self-response by providing education, awareness and motivation for the residents of Dallas County. In addition, trying to increase a response rate during a global pandemic with a proposed citizenship question making immigrants fearful of participating in the U.S. Census.
Impressions & Reach
From the first landing page to the latest campaign video, the success is clear.
30K
Website Visits
23.4M
Event Counts
63.9%
Response Rate
71.4M
Earned Media Reach
432,506+
Phone Calls
278K
Collateral Items
1,007 Partnerships
23,872
Households Canvassed
Campaign Commercial
Who do you count for?
OOH
Every 10 years, the U.S. counts every person within its borders. Census data collected guides lawmakers in determining how to distribute billions in federal funding to communities across the U.S. — funding for schools, roads, health care and other programs.
Digital Toolkit
With 20,000 households lacking internet access, Dallas County aimed to bridge this digital divide and ensure equitable access. Showcasing the positive impact of connection and strike a balance between realism and clarity.
Website
Creating the first resource hub for getting Dallas County residents connected - this microsite featured a digital toolkit, direct access to a bilingual call center, and an eligibility survey. A channel for questions to be answered that eased hesitancy of people with questions. This accessible resource for our target audience of those without internet was staffed with bilingual employees and equipped with live chat.
