The Affordable Connectivity Program is the federal program that helps underserved
communities access the internet.
This campaign and program website aimed to get Dallas County connected.
The campaign video highlights the importance and need to “Bring the Internet Home” with hilarious and relatable scenes.
❋ Campaign SMP24,000 households in Dallas County don’t have internet at home and don’t know where or how to access it for free or low cost.
❋ Campaign OutreachWorking to speak to those where they see ads most, we utilized unique OOH, community events and direct mail.
❋ Social Media CampaignA multi campaign approach throughout the duration of the program, we helped increase applications to the ACP.
❋ VideosDeveloped for various streaming and broadcast platforms these videos featured
❋ WebsiteIn an effort to get those unconnected, this website included a toolkit, eligibility survey and bilingual call center support.
Digital Campaigns
Text
Website
Text
Difficult Relationships
Loneliness and Isolation
Nervousness and Anxiety
Sadness and Depression
Stress
Suicidal Thoughts