The Affordable Connectivity Program is the federal program that helps underserved
communities access the internet.

This campaign and website aimed to fix that.

The campaign video highlights the importance and need to “Bring the Internet Home” with hilarious and relatable scenes.

❋ Campaign SMP

24,000 households in Dallas County don’t have internet at home and don’t know where or how to access it for free or low cost.

❋ Campaign Outreach

Working to speak to those where they see ads most, we utilized unique OOH, community events and direct mail.

❋ Social Media Campaign

A multi campaign approach throughout the duration of the program, we helped increase applications to the ACP.

❋ Videos

Developed for various streaming and broadcast platforms these videos featured

❋ Website

In an effort to get those unconnected, this website included a toolkit, eligibility survey and bilingual call center support.

Digital Campaign

Encouraging those around Dallas County to act now and not let anything hold them back from getting connected.

Website

The first of its kind in Dallas County, findhelpdc.com is a comprehensive resource hub for those looking for more information about Mental Health, understanding the effects of COVID-19 and learning how to manage your well-being. To connect better to residents who weren’t quite sure where to go the site featured a live chat, encouraging messaging to call *988 if it was an emergency and offered findhelp.org as a direct source of help.