Bring the Internet Home

Life is complicated enough, and without the internet it’s even more challenging.

Impressions & Reach

From the first landing page to the latest campaign video, the success is clear.

388K
Website visits

1.3M
Event Counts

1.5M+
Video Impressions

5.5M+
Social Media

47M+
Physical Ad Reach

23,296
Click Throughs

11M+
Campaign Radio

1483
Call Center Calls

Bring it Home

Focusing on relatable situations our campaign recognized and helped connect underserved communities access with broadband internet.

OOH

Different ads focusing on different audiences so that each type of person/situation was represented in English & Spanish. With 21 Gas pump display locations, 26 bus rail units, 57 railway units we targeted low income neighborhoods and high need households in Dallas County.

Digital Campaign & A/B Testing

With 20,000 households lacking internet access, Dallas County aimed to bridge this digital divide and ensure equitable access. Showcasing the positive impact of connection and strike a balance between realism and clarity.

Website

Creating the first resource hub for getting Dallas County residents connected - this microsite featured a digital toolkit, direct access to a bilingual call center, and an eligibility survey. A channel for questions to be answered that eased hesitancy of people with questions. This accessible resource for our target audience of those without internet was staffed with bilingual employees and equipped with live chat.

Awards & Credits
2023 - Silver Davey - Dallas County Broadband

Agency:
Client: Dallas County | Affordable Connectivity Program (ACP)
Agency: ABI
Video Production: Johannes Skyora Group
Development: DCODED